Florida is the largest Marketplace state in the country
Florida uses the federal HealthCare.gov platform rather than a state-run exchange, and it enrolls more people in Marketplace coverage than any other state. Tampa Bay shoppers usually see a wide field of carriers and plan designs — helpful for price, but a lot to evaluate without guidance.
If you are covered through a Tampa employer, that group plan is usually still worth comparing against an individual plan, especially when adding a spouse or children makes the family premium jump.